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Popis Lektira koje možete poslušati na akademiji: academy.surovestrasti.com

PODUZETNIŠTVO: 

  1. Michael Port: Book Yourself Solid
  2. Jason Fried & David Heinemeier Hansson: Rework
  3. Jack Welch: Winning – The Ultimate Business How-To Book
  4. Kim Scott: Radical Candor –  Be a Kick-Ass Boss Without Losing Your Humanity
  5. Michael Gerber: E-Myth
  6. Brian Tracy: Crunch point
  7. W. Chan Kim & Renee Mauborgne: Blue Ocean Strategy
  8. Richard Branson: Just Do It

LEADERSHIP

  1. Jocko Willink: Extreme ownership
  2. Ray Dalio: Principles
  3. John C. Maxwell: The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You
  4. Simon Sinek: Start with Why
  5. Seth Godin: Tribes
  6. Bob Burg: The Go-Giver
  7. Patrick Lencioni: The Five Dysfunctions of a Team – A Leadership Fable
  8. Edward de Bono: Six Thinking Hats – Decision Making Skills
  9. Simon Sinek: Leaders Eat Last
  10. Malcolm Gladwell: Outliers
  11. The Tipping Point: How Little Things Can Make a Big Difference
  12. Robert Greene: The 48 Laws of Power
  13. Machiavelli i Sun Tzu: Princ, Umijeće ratovanja

KOMUNIKACIJSKE VJEŠTINE, PREGOVARANJE & STORYTELLING

  1. George Thompson: Verbal Judo
  2. Dale Carnegie: How to win friends & influence people
  3. Neffinger & Kohut: Compelling people
  4. Ken Blanchard: One Minute Manager
  5. Jim Camp: Start with NO
  6. Keith Ferrazzi: Never Eat Alone
  7. Michael Maher: 7 levels of communication
  8. Dan Ariely: Predictably irrational
  9. Chip & Dan Heat: Made to Stick (Why Some Ideas Survive and Others Die)
  10. Robert Chialdini: Influence
  11. Cristopher Hadnagy: Social Engineering
  12. Chris Voss & Tahl Raz: Never Split the Difference

PRODAJNE VJEŠTINE

  1. Brian Tracy: The Psychology of Selling
  2. Grant Cardone: Sell or be Sold
  3. Jeffrey Gitomer: Little Red Book of Selling
  4. Jeffrey Gitomer: Sales Bible
  5. Daniel Pink: To Sell is Human
  6. Jeffrey J. Fox: How to become a Rainmaker
  7. Chet Holmes: The Ultimate Sales Machine
  8. Neil Rackham: Spin selling
  9. Jordan Belfort: Way of the Wolf
  10. Dixon & Adamson: The Challenger Sale

MARKETING

  1. John Jantsch: Duct Tape Marketing
  2. Jonah Berger: Contagious
  3. Neil Davidson: Don’t just roll the dice
  4. Michael Hyatt: Platform
  5. Al Ries & Jack Trout: Positioning
  6. Ries & Trout: 22 Laws of Marketing
  7. Al Ries: 22 Laws of Branding

PRODUKTIVNOST

  1. Darren Hardy: The Compound Effect
  2. Chip & Dan Heath: Switch: How to change things when change is hard
  3. Richard Koch: 80/20 Principle
  4. Grant Cardone: 10X Rule
  5. Stephen R. Covey: The 7 habits of Highly Effective People
  6. Tim Ferriss: 4 hour workweek
  7. Julien Smith: The Flinch
  8. Cal Newport: Deep work
  9. James Clear: Atomic Habits

OSOBNE FINANCIJE

  1. Robert Kiyosaki: Rich Dad, Poor Dad
  2. Stanley & Danko: The Millionaire Next Door
  3. Michael Batnick: Big Mistakes – The Best Investors and Their Worst Investments (Bloomberg)

BONUS KOMUNIKACIJA / MŽ ODNOSI

  1. Robert Glover: No More Mr. Nice Guy
  2. The Mystery Method
  3. Nick Savoy: Magic Bullets
  4. David Deida: The Way of the Superior Man

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