Popis lektira na Akademiji Surovih Strasti

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PODUZETNIŠTVO: 

1. Michael Port: Book Yourself Solid
2. Jason Fried & David Heinemeier Hansson: Rework
3. Jack Welch: Winning – The Ultimate Business How-To Book
4. Kim Scott: Radical Candor –  Be a Kick-Ass Boss Without Losing Your Humanity
5. Michael Gerber: E-Myth
6. Brian Tracy: Crunch point
7. W. Chan Kim & Renee Mauborgne: Blue Ocean Strategy
8. Richard Branson: Just Do It
9. Boroian & Callaway: Franchising Your Business – An Owner’s Guide To Franchising As A Growth Option 

LEADERSHIP

1. Jocko Willink: Extreme ownership
2. Ray Dalio: Principles
3. John C. Maxwell: The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You
4. Simon Sinek: Start with Why
5. Seth Godin: Tribes
6. Bob Burg: The Go-Giver
7. Patrick Lencioni: The Five Dysfunctions of a Team – A Leadership Fable
8. Edward de Bono: Six Thinking Hats – Decision Making Skills
9. Simon Sinek: Leaders Eat Last
10. Malcolm Gladwell: Outliers
11. The Tipping Point: How Little Things Can Make a Big Difference
12. Robert Greene: The 48 Laws of Power
13. Machiavelli i Sun Tzu: Princ, Umijeće ratovanja
14. Patrick Lencioni: The Advantage – Why Organizational Health Trumps Everything Else In Business

KOMUNIKACIJSKE VJEŠTINE, PREGOVARANJE & STORYTELLING

1. George Thompson: Verbal Judo
2. Dale Carnegie: How to win friends & influence people
3. Neffinger & Kohut: Compelling people
4. Ken Blanchard: One Minute Manager
5. Jim Camp: Start with NO
6. Keith Ferrazzi: Never Eat Alone
7. Michael Maher: 7 levels of communication
8. Dan Ariely: Predictably irrational
9. Chip & Dan Heat: Made to Stick (Why Some Ideas Survive and Others Die)
10. Robert Chialdini: Influence
11. Cristopher Hadnagy: Social Engineering
12. Chris Voss & Tahl Raz: Never Split the Difference

PRODAJNE VJEŠTINE

1. Brian Tracy: The Psychology of Selling
2. Grant Cardone: Sell or be Sold
3. Jeffrey Gitomer: Little Red Book of Selling
4. Jeffrey Gitomer: Sales Bible
5. Daniel Pink: To Sell is Human
6. Jeffrey J. Fox: How to become a Rainmaker
7. Chet Holmes: The Ultimate Sales Machine
8. Neil Rackham: Spin selling
9. Jordan Belfort: Way of the Wolf
10. Dixon & Adamson: The Challenger Sale

MARKETING

1. John Jantsch: Duct Tape Marketing
2. Jonah Berger: Contagious
3. Neil Davidson: Don’t just roll the dice
4. Michael Hyatt: Platform
5. Al Ries & Jack Trout: Positioning
6. Ries & Trout: 22 Laws of Marketing
7. Al Ries: 22 Laws of Branding

PRODUKTIVNOST

1. Darren Hardy: The Compound Effect
2. Chip & Dan Heath: Switch: How to change things when change is hard
3. Richard Koch: 80/20 Principle
4. Grant Cardone: 10X Rule
5. Stephen R. Covey: The 7 habits of Highly Effective People
6. Tim Ferriss: 4 hour workweek
7. Julien Smith: The Flinch
8. Cal Newport: Deep work
9. James Clear: Atomic Habits
10. Sam Carpenter: Work the System

OSOBNE FINANCIJE

1. Dave Ramsey: Total Money Makeover
2. Robert Kiyosaki: Rich Dad, Poor Dad
3. Napoleon Hill: Think and Grow Rich
4. Stanley & Danko: The Millionaire Next Door
5. MJ DeMarco: The Millionaire Fastlane
6. Michael Batnick: Big Mistakes – The Best Investors and Their Worst Investments (Bloomberg)

BONUS KOMUNIKACIJA / MŽ ODNOSI

1. Robert Glover: No More Mr. Nice Guy
2. The Mystery Method
3. Nick Savoy: Magic Bullets
4. David Deida: The Way of the Superior Man

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